You probably know Monacle as the magazine started by Tyler Brule, post Wallpaper. As part of the brand expansion, Monacle opened a store in London last year.
And a couple days ago they also opened in Brentwood.
Below is info from the press release:
Following the success of the London MONOCLE Shop, which originally opened as a pop up concept in November 2008, the MONOCLE Shop LA will carry a similar collection of fashion and lifestyle products, including MONOCLE’s famed international designer collaborations such as Porter bags (Japan), Comme des Garçons Hinoki fragrance and candle, Drakes scarves (UK), Artek stool (Finland),Valextra notebook (Italy), Skeppshult bike (Sweden) and Orlebar Brown swimming shorts (UK).
MONOCLE Editor in Chief,Tyler Brûlé, says he’s happy to be setting up a retail home in LA, for a variety of reasons. “One of the reasons we’re coming to LA is the shop’s location in Brentwood – we were offered a great space in a high traffic area that possesses a similar demographic and ‘community feel’ to our Marylebone store in London,” says Brûlé. “Two, we think LA provides a great opportunity for us – it’s a pop culture hub and evidence from our subscriber base suggests we have a ready-made market out there. Also, our online MONOCLE shop is already popular on the West Coast, particularly the Orlebar Brown swimming trunks and the Porter bags.”
Covering just 115 square feet, the store, located in the Brentwood Country Mart, will feature MONOCLE magazine’s distinctive black and white design format, created by MONOCLE’s team of designers. In addition to the designer collaborations, the MONOCLE Shop LA will sell the full collection of the 22 issues of MONOCLE magazine.
Becoming well known for reshaping the boundaries of traditional magazine communication, the MONOCLE Shop LA joins existing brand extensions including the MONOCLE e-shop site on monocle.com, The MONOCLE Weekly audio bulletin broadcasted by the MONOCLE editorial team every Sunday at noon CET, and the MONOCLE exclusive documentary series shown on the MONOCLE website: www.monocle.com M
Note to Editors
The MONOCLE Shop LA opened on Monday 6 April at 10am and is located at:
225 26th Street, Shop 19b, Santa Monica, CA 90402,